Strategi Pengembangan Usaha Pengolahan Stik Keju Rumput Laut dengan Pendekatan Canvas Business Model (BMC) di Kabupaten Yapen, Provinsi Papua

Abstract

This research aims to analyze the development of the seaweed cheese stick processing business carried out by the Rawing Mariori Group in Aromarea Village, Kosiwo District, Yapen Regency, using a canvas business model approach. The methods used are descriptive, qualitative, and quantitative. Data was collected through observation, documentation interviews and observations. The data collected was analyzed using the business model canvas and SWOT analysis. The research results are translated into nine elements of the canvas business model. The research results show that the business strategies obtained from the canvas business model mapping are adequate and support each other to generate income. However, the Rawing Mariori group needs to improve the elements of cost structures, customer segments, channels to be able to increase revenue, including by utilizing key resources, increasing the advertising cost structure, and developing cooperation with customers as resellers, creating key partnerships, as well as improving customer relationships and seeking new marketing channels. Furthermore, based on the SWOT analysis, the main strategies that can be implemented are: (1) increasing business scale and business productivity; (2) expanding market access and market targets; (3) taking advantage of micro business capital opportunities; and (4) increase the ability to manage business finances.